ENGLEWOOD CLIFFS, N.J., Jan. 5, 2023 — LG Electronics (LG) is partnering with Jeff Staple, the famed New York-based designer known for his streetwear brand – STAPLE, his creative agency Reed Art Department – and numerous, high-profile collaborations with sneaker and fashion brands, to present the Creator’s Room at CES 2023. Designed in conjunction with Jeff and bearing his distinctive sensibilities, the Creator’s Room is a curated ‘living space’ fitted with stylish objects, artwork and LG’s latest lifestyle solutions.
Located inside LG’s booth at CES, the Creator’s Room perfectly illustrates how the company’s premium home appliances can blend in with and enhance any lifestyle. The space also shows off the unique aesthetic that has made Jeff a favorite of streetwear fans and ‘sneakerheads’ and includes some of his most cherished items, such as limited-edition sneakers, figurines and art books.
Supporting Jeff’s passion for shoes and adding to the hip, young vibe of the exhibit is a double row (2 x 5) of the LG Styler™ ShoeCase, a space-friendly solution for storing, displaying and caring for limited-edition footwear. Also featured in the space is the LG Styler ShoeCare, which leverages LG’s TrueSteam™ technology to keep shoes fresh and looking their best. Additionally, both cutting-edge products reflect the company’s commitment to good ESG management, as their gloss exteriors are made entirely from recycled plastics.
All of the advanced appliances on showcase in the Creator’s Room are compatible with the LG ThinQ™ app, which provides access to a range of features and personalized services that help create a more convenient and customized user experience. For example, the app can be used to change the color of the refrigerator with MoodUP™ that features LED door panels with more than 190,000 possible color combinations that users can experiment with. The app also makes it possible to change the image displayed on the ARTCOOL™ Gallery air conditioner’s integrated LCD screen, select different lighting colors and effects on the ShoeCase, or remotely control the ShoeCare.
“Designed in partnership with the legendary Jeff Staple, the Creator’s Room introduces the tailored lifestyle that can be achieved through LG’s new concept lifestyle solutions,” said Sookie Roh, vice president and head of LG Electronics Home Appliance & Air Solution brand communications. “We will continue to create aesthetically- and technologically-sophisticated solutions delivering a more customized user experience and a better life at home.”
From January 5-8, visitors attending CES 2023 will have the opportunity to experience LG’s exclusive Creator’s Room collaboration with Jeff Staple and all of the company’s latest lifestyle innovations at the LG booth (#15501, Las Vegas Convention Center, Las Vegas).
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About LG Electronics USA
LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a $63 billion global innovator in technology and manufacturing. In the United States, LG sells a wide range of innovative home appliances, home entertainment products, commercial displays, air conditioning systems, energy solutions and vehicle components. LG is 2022 ENERGY STAR® Partner of the Year-Sustained Excellence. The company’s commitment to environmental sustainability and its “Life’s Good” marketing theme encompass how LG is dedicated to people’s happiness by exceeding expectations today and tomorrow. www.LG.com.
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